Influencer marketing. Creator culture. Brand impact.
ICON connects brands with the right creators and brings campaigns, content and experiences to life.
Creators / Campaigns / Content / Experiences
01 — Positioning
Influencer marketing works when four things line up: an audience that genuinely fits your brand, a creator whose voice people trust, an idea worth sharing and execution that keeps everyone moving in the same direction.
We start with what your business needs — reaching a new market, launching a product, building awareness — and shape the creative around it, so ambition and results point the same way.
“Audience fit before follower count.”
“Creator voices with room to be themselves.”
“Campaigns built around your goals.”
02 — Services
We research and shortlist creators based on your audience, market, niche, brand fit and objectives — so every name on the list has a reason to be there.
We turn business goals into a coordinated creator campaign, from the first concept to briefing, scheduling, approvals and reporting against the objectives we agree together.
We coordinate creator-made photos, videos and social content for your own channels and agreed placements. UGC is content made for your brand to use — different from a creator posting on their own channels. Usage rights and ad permissions are agreed per project.
We bring creators and brands together in the same room through launches, activations and curated experiences, with the production scope agreed per brief.
03 — Campaign possibilities
Three ideas to spark yours. These are illustrative concepts, not past client work.
Illustrative conceptBeauty launch
A new lipstick range introduced through creators who wear it their own way — get-ready-with-me videos, close-up UGC for paid placements and a small launch-night moment.
Illustrative conceptHospitality experience
A boutique hotel invites a handful of travel and food creators for a stay built around its breakfast ritual, producing story-led content guests actually want to save.
Illustrative conceptLifestyle product
A minimalist sneaker drop told through unboxings and styling videos from creators across different cities, each with their own idea of everyday style.
04 — Our approach
Understand the brand, audience, market, goals and budget.
Identify relevant creators and shape the creative direction.
Coordinate content, collaborations, approvals and delivery.
Review agreed campaign metrics and recommend improvements.
05 — For creators
We’re interested in meeting creators with a distinct point of view, an engaged community and a professional approach to collaboration.
06 — FAQ
07 — Meet the founder
Founder, ICON Media Group
Dimitris Tselios is an entrepreneur and Leadership & Business Strategist with more than 30 years of entrepreneurial experience. His background includes leading marketing and communications teams and large-scale campaigns at EXPOTECH LTD, PERSONNEL and DC-MEDIA in Greece and Cyprus between 2000 and 2015. Through international ventures, festivals and ecosystem initiatives, he has built an extensive global network of entrepreneurs, business leaders, investors and institutions. At ICON, he brings this marketing experience and international network to brand communication, creator partnerships and international collaboration.
Companies & initiatives
08 — Contact
